Customer Profitability Analysis


Identifying profitability, by customer, is a unique specialty of Profitable Customers. The understanding of profit contribution by player and segment is the cornerstone of all marketing strategy. The 'ah-ha' effect of understanding the issues related to layering multiple offers on customers as well as identifying 'under-invested' customers is guaranteed.

This customer profitability analysis becomes monthly reporting for clients – to augment their accounting financial reports, clients have a packet of marketing effectiveness reports. This trending of marketing spend by customer and campaign provides a vital record of successful and unsuccessful marketing programs – measuring to learn.